Signing up for a business account on Instagram can offer your business a lot more than you might think.
Using this platform, you can promote your business for free. Instead of any materialistic investment, you need to spend some time and effort building a social media presence for your business. An Instagram Business Account can do wonders to expand your business.
Like many other people, you may also look at Instagram as a photo-sharing app. However, it’s partially true. There are many more features now available on Instagram that can be helpful enough to run an effective marketing campaign. Even in the present era, Instagram is interpreted as a powerful marketing tool for any business. Whether you own a B2B or B2C, small or large business, you can make use of this app to increase your outreach and online appearance. There are several ways you can advertise your business, get engagement, and new customers through a clever marketing strategy on Instagram.
We have shared a few reasons why Instagram has become a part of mainstream media and has increased worldwide popularity.
7 Reasons To Use Instagram For Your Business
• Increases Genuine Engagement and Traffic
Since the number of active users on Instagram is in the millions, how isn’t it possible to not access a significant number of potential buyers. Furthermore, Instagram has many impressive features that you can benefit from, making your followers engage with most of your posts, stories, and igtv. Nowadays, reels are also added to this list, allowing the users to share whatever they find interesting for the audience while keeping it brief. There are other ways, such as tagging, using hashtags, and linking your website in the bio to generate traffic to your site.
• Hashtags For Optimization in Discovery
If you want your company or brand to appear distinct from your competitors, you must be clever while making your hashtags. They play a crucial role in bringing your official Instagram account posts to the audience. Regular posting doesn’t always help you keep the followers engaged. Your posts must have a precise and clear call-to-action (CTA), attractive hashtags, and timing. Hashtags alone are considerably helpful to make your posts viral on the internet. That’s why using hashtags that can increase your visibility is highly important.
• Collaborate With Influencers To Get More Followers
Today, Instagram is flooded with people calling themselves influencers. However, when you approach an influencer to collaborate with your company for marketing purposes, make sure they have more significant and genuine followers than yours. Influencers can help brands and companies to grow with a massive number of following. Therefore, all renowned and even small businesses are using this way to increase traffic on their site. If you collaborate with a popular Instagram figure who’s a successful influencer, it will also elevate your brand’s image, making it more reliable and desirable for the audience.
It’s a kind of paid collaboration. You may also ask for a shout-out to get some new followers quickly.
• Connects With Audiences Across The Border
Print and electronic media may somehow limit your access to the general public. But if you are using social media, there will be no restrictions unless your site isn’t compatible with the browsers available in any specific part of the world. If the physical presence of your business is in China, you can even sell your products to those living in UAE via international shipping. You don’t have to move the entire set-up. You can get a warehouse there to ship the essential products at once and then deliver them according to the orders. Instagram will help you connect with international buyers and enhance your outreach globally.
• Keep An Eye On your competitors.
Spying on what your competitors are doing to increase their sales, engagement, and traffic is equally important as focusing on developing your own site. Following what your competitors do doesn’t mean copying and applying the same strategies for your business marketing. You can elaborate on it as you learn how they are getting a significant following and engagement. Thus, you can make better plans to beat them in marketing your product or service. Moreover, if you do not have an Instagram account, it reduces the competition for your rivals. And, it will never go in your favor.
• Use Your Storytelling Skills
Building a unique brand’s personality is a primary element for gaining the audience’s trust in your company. Every brand or company has its own story, making it distinctive from others. Instagram Story feature allows you to share everything, from the background to your growth and current plans to appear on the top of users’ Insta feed. You can also get hype among the users by making special announcements related to your site through stories. Eventually, people will engage more and more and more chances of visiting the primary site.
You can also interact with them by arranging a live video or question-answer sticker or creating a poll to let people share their opinions and talk about their concerns.
• Understanding of Customer Trends and Interests
There are various occasions when people try to find customized services or discount offers to make their happy moments even more special. You can run online campaigns through Instagram to display relevant products, services, and discounts to your consumers. Instagram features visually appealing images and videos along with customer-eccentric content. Knowing these two fundamentals on Instagram can help you make a compelling offer timely that your customers can’t resist.
Though the reasons we mentioned above are a few to name, they are enough to emphasize the importance of Instagram in marketing.
If you own a business of any kind, you must promote it through Instagram to boost your sales. Similarly, if you are a new entrepreneur and haven’t yet planned anything about marketing, expand horizons and head over to Instagram for help. You will definitely get an overwhelming response from your target audience if you know the right way to leverage Instagram features.